Kiwe, an Egyptian social payments app-improving financial functionality in the Egyptian money market, has announced the close of its first investment round, led by dfin Holding with participation from EFG Hermes, Marakez for Development and notable angel investors. of
Through this strategic institution of investors, the team is targeting to catapult the growth of KIWE; by deploying dfins’ tech-based financial services portfolio. Also, utilising EFGs’ Valu as a valid payment method and rolling out across Marakez’s portfolio of commercial and residential projects – a perfect fit to help drive our mission towards a stronger E-payments future, alongside current investor EFG EV Fintech.
Kiwe’s Quest

Kiwe is on a quest to create a cashless ecosystem through a comprehensive merchants network. Kiwe eases the money movement between accounts. They aim at providing customers with the safest, simplest, and most fun payment experience. Moreover, the startup seeks to empower freelancers and business owners by helping them identify their targets; they level up their customer experience and accept online/offline payments. Kiwe vision is for it to become a verb interchangeable with any word that speaks payments. Also, for customers to reach out to their phones instinctively whenever a receipt is printed; or a check arrives at the table, or a friend’s pay-back is due.
All sectors included, the startup strives for the economy to be a contactless-cashless pioneer in the payments industry while adhering to the Central Bank of Egypt (CBE) regulations and the state digital transformation policies. CBE efforts to boost E-payments are unprecedented, enabling startups, supporting the overall fintech infrastructure, and facilitating communication with valid financial institutions.
Digital Finance Holding (dfin) is a tech-based financial services platform. Likewise, EFG Hermes is one of Mena largest financial services companies. Marakez is a leading mixed-use developer in Egypt, with a growing portfolio of commercial and residential projects.