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Job Description
Main Purpose
Developing, managing & sustaining a profitable brand/brand portfolio for the Nigerian market
Main Responsibilities
- Provides input into the brand strategy review (situational analysis)
- Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
- Managing Integrated Marketing Plan (IMP) & resulting commercial programmes
- Managing new product introduction (NPI)
- Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
- Manages the research process where appropriate
- Delivers agreed brand, channel targets and profitability
- Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
- Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
- Develop & updates generic planograms and looks of success aligned to brand strategy
- Ensures communication to all relevant stakeholders during projects
- Manages day to day interactions with agencies and assists with evaluation
- Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
- Effective management of A&P budget
- SBM’s guide and develop skills base of JBM’s and BM’s where appropriate
Qualifications
- 3 yr bachelor’s degree/MFSA Diploma
- 3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management
- Proven track record of delivering business results
Global VISA and Relocation Specifications:
For the expansion of business in Nigeria
Primary Location
Nigeria -Lagos
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Employment type
Full time
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