Sector: E-commerce
Taager or Shipblu
Introduction
The logistics industry has become a fast-growing sector of national economics, especially over the last five years. The pandemic has contributed to the growth of e-commerce services more products have been moved online. To be able to sell to potential customers is what logistics services try to solve.
Over the last five years, there has been an increase in the number of established logistics services. Each promising and promoting seamless logistics service to their target customers. As they do this, each logistics brand must create a selling point. This selling point is what enables them to have a competitive edge over other logistics companies around them. Egypt has over 1.25 million social sellers. The Egyptian social e-commerce market is forecast to be worth over $14.8 Billion by 2024. Today, we take a look at two of the key players in the Egyptian e-commerce services, ShipBlu and Taager logistics services;- Taager was founded in December 2019 by Mohammed Elhorishy, Ismail Omar, Abdelrahman Sherif, and Ahmed Ismail. Ali Naseer, Ahmad Kawass, and Abdelrahman Hosny founded ShipBl in 2020.
Features
- Distinct Difference;
ShipBlu offers more of a B2C Service while Taager offers a B2B service as most of the products are from suppliers to wholesalers. Therefore users can choose based on their scale of operation.
- Funding;
ShipBlu has raised $2.4 Million in seed funding right after she secured $125,000 from YC accelerator, a pre-seed fund led by Nama Ventures. On the other hand, Taager has secured $6.4 Million in seed funding. Pan-African focused VC 4DX Ventures led the seed round.
- Usage;
ShipBlu only fully launched this August per its YC profile and has recorded more than 40 merchants in its first month. Since then, they have managed to double their clientele. Taager has about 5,000 merchants on its platform.
They take a margin of every sale and aggregate data point to suggest the products that often sell to merchants and their best pricing.
- Uniqueness;
ShipBlu has a 3-hour delivery window from when an item is ordered; you can also trace your delivery via a live feed. Taager allows for the use of marketing skills in selling products.
- They both make use of their artificial intelligence languages. Taager combines the use of data science with AI while, ShipBlu makes use of machine learning.
- With ShipBlu, customers can choose/pay for a 3-hour delivery window. And be rest assured that their packages will get to them when they are supposed to. It makes ShipBlu service revolutionary.

Services they provide;
ShipBlu stores merchants’ products in warehouses, then connects with merchants’ online stores. They monitor orders through a dashboard when they come in. ShipBlu picks and packs the orders from the warehouse to customers.
- Taager
The platform provides online merchants and suppliers with backend and integrated services.
Ranging from operational and logistical infrastructure such as storage and shipping to an online marketplace. Hosting the products and connecting sellers to wholesalers.
They use AI and data science to enable first-time sellers to scale their online business with relatively low risk.
Major Differences;
- ShipBlu
Shipblu focuses on delivering products at very short intervals of time. One of the few e-commerce services in Egypt that prioritizes the shipping speed.
- Taager
Like an online market, it integrates the ads for Facebook, TikTok, and Instagram. It allows ads and running of campaigns, thereby utilizing marketing skills. They have a transparent pricing structure that enhances product selection.
- Merchants can take pictures of products from suppliers on Taager and start utilizing their marketing skills, running ads and campaigns. Once the order has been fulfilled, Taager fulfils the end-end cycle.

Signing Up;
- ShipBlu
Visit the website @ ShipBlu.com and sign up by using;
- Full Name
2. E-mail Address
3. Contact Address
4. Store Type
5. Business Name
6. Website Address
7. City
Then register.
- Taager.
Visit the website @ taager.com. Then you can register with a Facebook account, a Gmail account.
Or, you can provide information such as;
- Full Name
- Mobile Number
- Choose a Password
- Referral Code.
and then register.
ShipBlu logistics services are suitable for customers and individuals willing to order and get their product as soon as possible. Entrepreneurs willing to move their business online should explore Taager as a more suitable option. It allows onboarding of their product and also gives access to their first customers without much stress.
In conclusion;
The main goal of Taager is to empower e-commerce entrepreneurs to scale their online businesses with relatively low risk. It does this by providing a seamless platform for those who are starting and those already in the game. ShipBlu main focus is customers’ delight, especially with their fast shipping speed feature. Taager operates on a larger scale compared to Shipblu. However, selecting either of these companies depends on the scale of your business.