Get updated by following our social media accounts and supporting our ever-growing Youtube Channel.
The primary objective of the corporate communications manager role is to contribute to bottom-line growth by enhancing brand visibility and driving positive brand reputation related results for Retail Supermarkets Nigeria Ltd (RSNL) through strategic internal and external communications and promoting a positive perception of the brand among all stakeholders.
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 5 years
Job Description/Requirements
RESPONSIBILITIES
- Build Shoprite’s brand awareness and enhance visibility, positive image and reputation of RSNL through corporate communications
- Develop and execute effective internal and external communications strategies for RSNL
- Work with the leadership team and external agencies on the development of corporate press releases and position statements for both internal and external communication
- Review and approve all content forms created by agency partners
- Proactively work to find storytelling opportunities that build RSNL’s brand relevance and tell stories in a variety of formats about people, products, sustainability and values behind the brand
- Drive stakeholder-related PR activities for RSNL’s growing network of partners (planning, messaging, announcements, media relations and events)
- Develop social media plans and manage social media channels
- Write and edit all communication materials including blog posts, company website content, social media content, pitches, PR plans and related materials
- Ensure continuous enhancement of content on the company website and ensure representation of up to date information on the internal web portals
- Develop and manage relationships with the media and other key stakeholders
- Develop and administer corporate social responsibility activities for the organization
- Define key messages and prepare talking points, briefings and provide coaching to company spokespeople as needed
- Leverage analytics and reports to determine the effectiveness and seek continual improvement of communication campaigns
- Work closely with senior management in drafting the corporate social responsibility/sustainability framework
- Conceptualize and implement fresh communication campaigns, partnerships and other news driving initiatives to build and sustain buzz
- Develop escalation protocols for managing communication crises should they arise
- Assist in media outreach to leverage local community relations and social responsibility projects
- Collaborate with various stakeholders to develop and execute a plan for expansion news and community relations when opening a new store
MINIMUM QUALIFICATION
- Corporate and consumer PR background, preferably with retail or FMCG experience.
- A relevant bachelor’s degree
- Postgraduate degrees are not mandatory, but may also be beneficial
- Experience with financial metrics, analytics and using data to inform marketing r product strategy
- Project management certification is an added advantage
MINIMUM EXPERINCE
- 5+ years of public relations experience preferably within a retail or FCMG environment
Knowledge, Skills, and Attributes:
- Experience in developing a marketing strategy in a consumer brand agency or strategic consulting firm
- Self-motivated, well-connected, high judgement and creative communications professional
Previous experience working in a fast-paced, dynamic organization with a track record of generating results- Experience in writing clear and impactful press releases and an understanding of AP style
- Experience in developing and executing brand campaigns
- Extensive project management experience
- Experience in analytical problem solving, quantitative analysis and communicating findings to senior management
- Experience managing projects that involve internal stakeholders and external partners
- Significant experience in corporate communications with strong media relations background covering business, sustainability and retail press and a track record of success in driving coverage across top tier media platforms ( broadcast, print, online, and non-traditional communications opportunities), managing large stakeholders and working with multiple stakeholders
- Outstanding attention to detail, understanding of technology and ability to communicate complex topics effectively
- Passionate about excellence in writing and verbal communications
- An understanding of Shoprite’s business and the retail industry
Click Here to apply.
